Virginia's Heritage Music Trail Wins Governor's Award07.02.2005
Virginia's Heritage Music Trail: The Crooked Road recently received one of the Virginia Governor's Awards as the tourism project that created the largest impact on a medium to large budget in the Commonwealth. The award, one of two titled "Little Idea Makes A Big Impact," was presented at the 2005 Virginia Governor's Conference on Tourism in Richmond.
The Crooked Road is a driving route through the Appalachian Mountains from the western slopes of the Blue Ridge to the coalfields area. The trail connects major heritage music venues such as the Birthplace of Country Music Alliance in Bristol, the Blue Ridge Music Center and the Carter Family Fold. Annual festivals, weekly concerts, live radio shows, and informal jam sessions abound along the trail.
Martha Steger, public relations director of the Virginia Tourism Corporation, said that The Crooked Road project is impressive because of the amount of collaboration that has occurred between the venues, counties, cities and towns along its 260-mile route.
"Trails are a hot thing in tourism right now," she said, noting that Virginia is the national leader in developing heritage tourism trails that take advantage of similar historic or cultural events along a designated route. Trails are also a way to link a number of partners with limited resources together to create an impact that is larger than any of the individuals could create, she added.