A! Magazine for the Arts

LC King celebrates 100 years with film

October 20, 2013

BRISTOL, TN/VA - Bristol Rhythm & Roots Reunion helped L.C.King Manufacturing Co. celebrate 100 years of quality, American made products with lights, sound and action, thanks to a partnership with Live & Breathing and King University. Students and faculty from King University's Photography Department aided in a special video production, led by Live & Breathing, in the historic factory during Bristol Rhythm & Roots Reunion.

"Live & Breathing is well-known for traveling to music festivals and filming artists in unusual settings," said Charlene Baker, director of marketing and communications for Birthplace of Country Music, the parent organization of Bristol Rhythm & Roots Reunion. "When artists found out the project involved L.C. King's 100th anniversary, artists like J.D. McPherson, Pokey LaFarge and The Apache Relay wanted to be part of it."

King University photography students served as production assistants during shooting and took still photos of the artists for promotional and social media use during the festival.

"The production provided real-world experience for our students," says Joe Strickland, assistant professor of photography at King University, "We were very excited to be part of the production."

King University photography students also provided social media coverage during the festival for the second year at Bristol Rhythm & Roots Reunion.

"The L.C. King factory served as the perfect backdrop for what we do," says Rachel Williams, a producer at Live & Breathing. "The location lent itself to the authenticity of the artists and the festival."

To see videos Live & Breathing has done at Bristol Rhythm & Roots Reunion and other festivals, visit www.LiveAndBreathing.com.

The L.C. King Manufacturing Company, makers of Pointer Brand workwear since 1913, opened its doors to a new showroom and factory outlet during Bristol Rhythm & Roots Reunion.