In an article for the National Arts Marketing Project, Nancy Hytone Leb with Hytone Arts Management says, "While I believe a social media presence is almost always necessary, when I work with an arts organization or get asked a question about social media tools, my first response is to ask some key questions..."
Hytone says, "More often than not, I get incomplete answers, if any. When that's the case I need to break the news that the organization needs to put on the brakes, take a breath and spend some time focusing on the fundamentals. Why? Regardless of how cool and affordable these new social media tools are – if they don't advance your marketing objectives or support your brand, they don't make sense for your organization."
To learn more, CLICK HERE.
